New Thomson search engine
Thomson Gale takes on the Internet with a new search engine for, surprise surprise, Thomson Gale products. The AccessMyLibrary search engine searches some of the information in Thomson products and then links to the full text.
How does it work? Students do a keword search, get a list of results from Thomson products, click on a source, and view a small portion of the information available in that source. They can then click on "full text" to bring up a map. They find their area of the world on the map, choose their library from a list, enter their library card info, and there's the full text. And if you happen not to be a member of a participating library, then you have the option to purchase the article.
The point to all this (because obviously the point is not for Thomson to make more money) if you can get past Thomson's hideous prose:
Today, when individuals in your community are looking for information, many of them turn to internet search engines. While internet search engines are useful for many things, they don't let users know about important information resources that you have already purchased on their behalf that are available in your library... until now....Thomson Gale has invested in content, systems and technology, as well as worked with leading search engines to help bring users of search engines into your online library resources.Frankly, I don't get it. Do people who use search engines constitute a group of libraryphobes that need to be tricked into discovering the library? (Go ahead, put your keyword in...that's it...see nothing to be afraid of, it's just a search box...now just hit the enter button...) Thomson didn't have a way to search their databases before now? They're going to bring young people to online libary resources with a search engine that only searches Thomson products? Their search engine only searches some of each resource even though the resources are full-text?
The obvious thing to do would have been to provide Google results next to Thomson results. Students could compare the resources available without limiting themselves to only Thomson products, and it would have helped to develop an understanding about the respective uses and differences of library and Internet information. Instead, Thomson has placed their own results underneath results from Google Ads! I'm sure this started as a good idea, but it's got the feel of something that passed through the offices of way too many middle managers. I hope this is not the way "users of search engines" are introduced to the resources of their library.